calimac: (puzzle)
[personal profile] calimac
Does anyone understand how supermarkets are laid out? Why are soup and nuts, proverbially the opposite ends of a spectrum, usually on the same aisle? Why is some of the food on one side of the store, and some of it on the other, with the non-food items between them? Is it in hopes that customers will pass through the non-food aisles and pick something up? Toothpaste and cold remedies, let alone shampoo and batteries, are not usually impulse purchases.

It took me a while to find something not usually on my shopping list, Jello. In my family, as probably in many others, this is pronounced "yellow". There are many kinds of yellow. My favorite is green yellow.

Generally I like citrus-flavored things. And grape. My distaste for artificial berry (and cherry) flavoring is so strong that for years as a child I assumed I'd hate berries and cherries themselves as well. (In fact I don't.) It also probably led to my aversion to the color red. I always picked the green and yellow and orange candies and left the red alone (unless they were cinnamon, yum). Red supposedly ought to be my favorite color because my astrological woo-woo is ruled by Mars and Mars is red, and it's the god of war and war spills blood and blood is red, at least when it gets spilled, but in my mind the association of red with blood is minuscule next to its association with artificial berry flavoring. Ycch.

Date: 2008-09-18 06:01 am (UTC)
From: [identity profile] irontongue.livejournal.com
Take a look at Marion Nestle's book What to Eat for all you could want to know about how supermarkets are laid out and why.

Date: 2008-10-04 05:58 am (UTC)
From: [identity profile] a-blue-moon-cat.livejournal.com
Sounds like an interesting read. Anything similar for department stores?

Date: 2008-10-04 06:03 am (UTC)
From: [identity profile] irontongue.livejournal.com
Oh, what a good question. I have never heard of such a book, which doesn't mean it doesn't exist. Search Amazon? Google book?

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