calimac

The simple answer for women shaving is that the fashion revolution after the Great War suddenly exposed to the public gaze many new areas of the female body. Suddenly, women were wearing dresses that revealed armpits and calves. This leaves unanswered the question of why Gillette (or a minion at the company) thought it was disgusting to see hair on these parts--and of how they were able--as if overnight--to convey that disgust to most American women, at least.