So it turns out that I can find the same yogurt I would normally buy elsewhere at Trader Joe's with a different label for slightly cheaper? Wow, that's a really stunning indictment of them. Or something.

My complaint about TJ's is that the stuff I really like tends to be either seasonal or otherwise temporary so I can't get more of it when I want to. OTOH they have a great selection of convenience foods (frozen/canned) and they, like Costco, save me cognitive burden by making my shopping decisions "buy this or not?" rather than "buy this brand, that brand, this size, that size?...argh FML".