As seen here ( http://www.boingboing.net/2011/02/25/tolkien-estate-censo.html ) Steven Maier contacted Cory Doctorow and pointed out that the Estate did not ask for the takedown, it must was Zazzle: "Zazzle has confirmed that it took down the link of its own accord, because its content management department came across the product and deemed it to be potentially infringing."