It is artificial in the sense that it is not how we speak English to one another but it is not grammatically incorrect by any stretch and I am sure the producers would point out that it has become an iconic part of the show. I think buzzwords and phrases were more sought after in gameshows of the past (gameshows are not even as popular as they are now, so really during the golden age of gameshows). Think about Wheel of Fortune's "I'd like to solve the puzzle" or the "come on down" from the Price is Right. How do you make a catch phrase or do some unique and repetitively so that it becomes catchy for a quiz show, reverse how the query is put to the person is one easy way.